As I mentioned yesterday, I went to see Martin Kemp’s DJ set at Wylam Brewery last night (show reviewed here). I then listened to his bank holiday show about the New Romantic scene on Radio 2 this afternoon. On both occasions, he finished with Gold, which was (a) absolutely expected and (b) a consequent earworm for the rest of the day.
The song was one of my early loves when I first got into ’80s nostalgia in the ’90s, but the video makes it even better, despite the fact that its attempt at a narrative is typically daft.
It’s about trying to solve a jigsaw puzzle made out of gold. I think? Anyway, at the start of the video, a woman’s hand is shown stealing one of the pieces, making the jigsaw frustratingly unfinishable for everyone else.

The video then follows Tony Hadley, who has heroically taken it upon himself to track down the stolen puzzle piece, roaming around somewhere in north Africa in search of his objective. There are a lot of sharp suits and sunglasses in this video.

He occasionally catches glimpses of a gold-painted woman, presumably the gold lover who stole the puzzle piece. The gold lady was played by Sadie Frost, who was later married to Spandau bandleader Gary Kemp.

There is a really annoying jump cut around the 1:20 mark – it’s meant to be a seamless blending of shots of a guitar, giving the effect of the background changing behind the instrument, but it really doesn’t work – largely because the two guitars are lit so differently! Maybe this one should be classed as ‘the best they could do in 1983’.


The video ends in a way that is possibly meant to be an homage to Goldfinger (it’s not very clear), with Tony finding the gold-painted lady apparently dead from the paint (a murder method that has been debunked, incidentally). He morbidly places her gold pendant on her body and takes back the puzzle piece she stole.

The video finishes with Tony completing the jigsaw puzzle. A happy ending!
Watch the full video: