New Hits Friday: 26th April – 3rd May 2019

Double New Hits today ’cause I was too busy doing marathon prep last Friday.

Four new hits on the 26th of April.

Kygo and Rita Ora – Carry On

It’s got some pretty tinkly piano instrumentals, but it’s fairly generic.

The song ties in with that daft-looking Pokémon: Detective Pikachu movie, so the video involves numerous shots of Rita Ora doing detective work in a shiny yellow mac. There are also a lot of neon-lit nighttime rain-slicked clips from the film, which actually make me interested in seeing it. I will resist.

Digga D – No Diet

Not enough melody for me, and it’s a bit repetitive.

The video starts off with a shot of a mid-’00s mobile phone, which I guess is retro now. There are also a lot of cans of regular Coke (fitting with the song title), to the extent that Coca-Cola should probably be paying them for the advertising. Oh yeah, and there’s some people wandering around with golf clubs…but they never seem to get round to playing golf.

Lil’ Dicky – Earth

This is a charity collaboration single with too many artists to name, which is lovely and retro – I approve. It’s a nice tune and I like the tropical-sounding instrumentals.

The video is equally good – a kid finds a magical book in a bin and a fast-paced animated adventure ensues, with all the guest artists depicted as random animals.

Jonas Blue and Theresa Rex – What I Like About You

It’s a bit cheesy for me, but at least it’s got some semblance of a tune.

The video is fairly typical for a dance track, featuring a young couple and their friends enjoying days out at the beach and nighttime parties. There’s a bit of interest in that the girlfriend is hiding the relationship from her parents, but this plot thread doesn’t really seem to go anywhere.

On today’s chart, there were five new hits.

Ellie Goulding – Sixteen

Boring and saccharine song!

The video is interesting but a little confusing. It’s scenes of Ellie and her friend/girlfriend in a car, interspersed with the story of a couple of teenage girls who I presumed were their younger selves…but then they run past the car at the end, so I don’t know.

Zara Larsson – Don’t Worry ‘Bout Me

I like the synthy backing track at the start, but I find the tune pretty uninspired.

In the video, Zara appears to be keeping a semi-naked man prisoner in a glass case. She also has lightning superpowers…I think? I’m only really here for her cute feathered outfit.

RSPB – Let Nature Sing

Charity single entirely composed of birdsong. This is the kind of novelty I like to see in the charts! Hope it raises lots of funds.

The video is very nicely done shadow puppetry of birds. Sad ending though 🙁

Taylor Swift and Brendon Urie – Me

It’s interesting, this one – I get slight hints of ’90s Britpop in the chorus. I do quite like the trumpet bit.

The video is colourful and luxe with lots of pretty costumes (including a retro ’60s bit!) so I’m all about it. Good stuff.

Stormzy – Vossi Bop

Nice eerie backing track, which I always like. Otherwise I find this one a little repetitive.

The video: (a) features a lot of nausea-inducing camera spinning, which I’m starting to worry is a new trend; (b) is basically a big advert for London tourism at the start, with a sequence shot on Westminster Bridge (including the currently-scaffolding-clad Big Ben clock tower that I noted in my London Marathon race review); and (c) really shows how expressive Stormzy is as a performer compared to his contemporaries.

Interestingly, we have a full complement of timely music videos for both weeks’ worth of new chart entries. I hope this trend is one that continues!

More new hits next Friday.

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