New Hits Friday: 27th July 2018

A new feature today!  As I’m finally done with the Now! compilations, I thought I’d continue with my chart geekery by discussing my initial reaction to the new entries in the UK Top 40 every Friday.  I warn you in advance: I’ve not been hugely impressed by chart music recently.  Still, let’s give it a go.

Benny Blanco, Halsey and Khalid – Eastside

It’s a pretty tune, but it’s a bit generic.

The video tells an interesting story, but it’s not much to look at.

B Young – 079ME

I do like the rhythm, but for me it’s too similar to Jumanji, his previous hit.

The video is typically HD and summery, and as such very forgettable.

Panic! At The Disco – High Hopes

I really like the orchestral-sounding instrumentals on this one, and it’s got a nice epic feel.  Great to hear this kind of pop in the charts, too – it’s refreshingly different.

They’re being tardy with releasing the video though.  Sort it out!

6ix9ine, Nicki Minaj and Murda Beats – Fefe

So awful and offensive they didn’t play this one on the radio…

…and the video’s equally appalling.  (NSFW, just to warn you.)

The 1975 – Love It If We Made It

I really, really like the 1975 and their retro-sounding pop-rock.  This track has great synthy instrumentals and thoughtful lyrics.  My favourite of this week’s new hits.

No video though!  I was looking forward to something that would mitigate the visual offensiveness of the last one.

Loud Luxury and Brando – Body

Great atmosphere on the chorus, but again it’s a very uninspired tune.

The video is a boring ‘in da club’ video with lots of strippers and drinking.  Yawn.

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